Work
The work that
moved the needle.
Three case studies. Each one documents a different kind of marketing problem — and what it looks like to solve it with systems, clarity, and commercial discipline.
Enterprise Brand Architecture
WEX had grown through acquisition for years. The result was a fragmented portfolio of 100+ product names with no shared narrative across Fleet, Benefits, and Business Payments. I built the architecture that unified it — a branded house strategy with naming governance that scaled across 10+ acquisitions and global markets.
$30M Pipeline From Zero
Joined a critical care medical device manufacturer with zero marketing infrastructure. In five months, built a complete revenue engine from scratch — CRM, lead generation methodology, 19,000 targeted contacts, 250 qualified opportunities, and 40%+ email open rates. All on a $4K monthly advertising budget.
The Weekly 100
A repeatable AI-powered lead generation system built to produce qualified pipeline at minimal cost. Using a combination of ChatGPT, ZoomInfo, and Dynamics CRM, the Weekly 100 generated 19,000 targeted contacts with 40%+ open rates on a $4,000 monthly advertising budget — and is fully transferable to any B2B organization.
Ready to talk about
your problem?
If one of these case studies sounds like the challenge in front of your organization, I'd like to hear about it.