B2B MARKETING EXECUTIVE — OPEN TO VP / DIRECTOR / CMO ROLES — REMOTE
Rob Phillips
Enterprise GTM / Brand Architecture / Revenue Systems
I build the marketing systems that make complex B2B portfolios easier to sell. Brand architecture after acquisition. Demand generation from scratch. GTM clarity when the product story has gotten ahead of the narrative.
built in 5 months
10+ acquisitions
2x industry average
internal brand architecture
Enterprise Brand Architecture
Unified a fragmented portfolio of legacy product names across 10+ acquisitions into a single branded house with naming governance that scales.
100+ Products consolidated$30M Pipeline From Zero
Built a complete revenue engine from scratch in 5 months. CRM, lead gen methodology, 19K targeted contacts, 250 qualified opportunities.
$30M+ Qualified pipeline in 5 monthsThe Weekly 100
A repeatable AI-powered lead generation system that produced 19,000 targeted contacts at 40%+ open rates on a $4K monthly advertising budget.
19K Targeted contacts generatedThree modes.
One discipline.
Most organizations don't need a different marketer. They need a different mode of leadership. I operate in three, depending on what the business actually needs.
The work changes. The discipline does not.
How I operate →For organizations that need momentum
Hands-on GTM work: positioning, demand generation, sales enablement, lifecycle messaging. Most common in Series A–C or teams rebuilding after change.
For organizations that need reliability
Execution discipline at scale. Operating cadence, lifecycle governance, pipeline visibility, tight alignment across Marketing, Sales, and CS.
For organizations that need coherence
Narrative, brand, and GTM architecture. What the company sells, how offerings relate, why customers should care. Portfolio clarity that removes internal confusion.
Currently available for the right opportunity.
Open to Director and VP of Marketing roles at growth-stage or enterprise B2B companies, remote. Selectively available for fractional CMO engagements. I'm not interviewing everywhere — I'm evaluating fit carefully. If you're working on a complex portfolio problem, let's talk.