Fractional CMO
Senior marketing leadership
without the full-time hire.
You need a CMO-level operator — someone who can build pipeline, sharpen positioning, and align marketing with revenue. But you're not ready for a full-time executive hire. That's exactly what a fractional engagement is designed for.
Best fit
Series A–C B2B SaaS companies that need a hands-on operator to build GTM infrastructure, pipeline, or positioning from the ground up.
Engagement type
Hands-on operator — not a strategic advisor. I do the work alongside your team, not above it.
Commitment
Minimum 3-month engagements. Typically 2–3 days per week depending on scope and stage.
Availability
Selectively available. I take a limited number of engagements at a time to ensure full focus.
The gap between
founder-led marketing and a full marketing team.
Most B2B SaaS companies hit a moment where the founder can no longer own marketing, but the company isn't ready — financially or organizationally — to hire a full-time VP of Marketing at $200K+. That gap can last 12 to 24 months, and it's exactly when marketing decisions have the highest leverage on growth.
A fractional CMO fills that gap with senior operator experience at a fraction of the cost. The difference between a fractional engagement and a consultant is simple: I'm in the work with you, not advising from the outside.
Strategy without execution is just a deck. I build the systems, run the playbooks, and hand them off to your team when you're ready to own them.
The organizations I work best with are building complex B2B products — SaaS platforms, technical tools, multi-stakeholder solutions — where the marketing challenge is not just awareness but narrative clarity, ICP definition, and pipeline architecture.
Three operating modes.
Applied to your stage.
Depending on where your organization is and what the most pressing problem is, I operate in one of three modes — sometimes more than one within the same engagement.
The Builder
Building pipeline, positioning, and GTM infrastructure from zero. Ideal for post-seed or Series A companies that need a revenue engine before they can scale.
The Operator
Installing operational discipline — cadence, reporting, lifecycle governance, Sales and Marketing alignment. For companies that have traction but need systems.
The Architect
Clarifying portfolio narrative, product positioning, and GTM logic. For companies where the product has outgrown the story being told about it.
Most fractional engagements start in Builder mode — building the foundation — and evolve into Operator mode as systems come online and the team grows into ownership of them.
Two ways to
engage.
Engagements are scoped based on the problem, the stage of the company, and the level of involvement required. Every engagement starts with a discovery conversation to confirm fit before any commitment is made.
For companies building from scratch
Full GTM infrastructure build: positioning, ICP definition, pipeline architecture, CRM implementation, lead generation system, and reporting. Hands-on execution 2 days per week.
Minimum 3-month engagement. Ideal for Series A companies with a defined product but limited marketing infrastructure.
For companies with traction that need to accelerate
Operating cadence, demand generation optimization, Sales and Marketing alignment, pipeline governance, and team enablement. Strategic and executional involvement 3 days per week.
Minimum 3-month engagement. Ideal for Series B companies where marketing is producing but not yet predictable.
Custom scopes available for specific projects — brand architecture, product positioning, or post-acquisition integration. Contact me to discuss.
Deliverables, not decks.
Every engagement produces tangible assets your team can own and operate after the engagement ends. The goal is never dependency — it's a fully functional marketing operation that runs without me.
GTM strategy
ICP definition, positioning framework, messaging architecture, and go-to-market plan built for your specific stage and market.
Pipeline infrastructure
Lead generation system, CRM configuration, outreach methodology, and automated reporting — built and running, not just designed.
Sales enablement
Pitch narrative, objection handling, competitive positioning, and battle cards your sales team will actually use.
Operating cadence
Weekly and monthly marketing rhythm, KPI framework, pipeline reporting, and team meeting structure.
Brand and content
Positioning-aligned content strategy, messaging standards, and brand voice guidelines your team can execute against.
Transition playbook
Full documentation of every system, process, and decision made during the engagement — so nothing is lost when it's time to hire full-time.
Ready to talk about
your situation?
Every engagement starts with a conversation. Tell me where you are, what the problem is, and what you've tried. If there's a fit, we'll know quickly.