Brand director and designer based in Fargo. Currently building brand and defining product architecture at WEX.


Work

As a seasoned global brand director and designer, I excel in steering brands towards unparalleled excellence on a global scale. With a focus on maintaining consistent brand identities, expanding market presence, refining brand structures for clarity and impact, fostering innovation and sustainability, and seamlessly integrating acquired brands, I ensure the relevance, visibility, and resonance of brands worldwide.

Rob Phillips

Areas of Expertise

  • Global Brand Strategy

  • Market Research and Analysis

  • Stakeholder Relationship Management

  • Merger and Acquisition Brand Integration

  • Multi-channel Design and Strategic Execution

  • Graphic Design

  • Data Analysis

  • Cross-functional Leadership

  • Budget Management

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Identity design 001

JAFA logo
Event hallway view
Event registration desk
JAFA logo with tagline

The JAFA logo has letters made from one shape resembling a runway. I admire how various parts unite to make an outstanding final product, reflecting client’s awards show and training programs.

Event hallway view

Identity design 002

JAFA logo reversed
JAFA logo history
Fargo Fire red letters

Design installation 001

Installation rendering
donor sign installed

Identity design 003

Fargo Fire logo
Fargo Fire uniform
donor signage