Rob Phillips
Director of Marketing | Revenue Engine Builder
I build revenue engines from zero in complex B2B environments, bridging creative strategy with data-driven execution to generate measurable growth. 25+ years driving results in MedTech, SaaS, and FinTech.
$30M+
Sales Pipeline Generated in 5 Months
100+
Products Consolidated Across 10+ Acquisitions
40%+
Email Open Rates (2x Industry Average)
$1M+
Value Delivered via Internal Brand Architecture
What I Do
I'm a strategic marketing director who thrives in chaos, taking organizations with zero infrastructure and building scalable revenue engines that deliver measurable ROI. My expertise spans the full spectrum: from implementing AI-powered marketing automation and CRM systems to unifying fragmented brands across complex M&A integrations.
Over 25+ years, I've worked across MedTech, SaaS, FinTech, and B2B services, helping organizations ranging from startups to Fortune 500 companies accelerate growth, improve operational efficiency, and strengthen competitive positioning. I bridge the gap between creative vision and data-driven execution, ensuring marketing isn't just producing campaigns but driving business outcomes.
Whether it's generating $30M in qualified pipeline with a $4K monthly budget, consolidating 100+ products across enterprise acquisitions, or creating proprietary lead generation methodologies, I bring systems thinking and strategic clarity to complex marketing challenges.
Featured Work
Built $30M Pipeline from Zero
CorVent Medical | 2025
Joined medical device manufacturer with zero marketing infrastructure. Implemented complete revenue engine in 5 months:
Implemented Dynamics CRM from ground up
Created proprietary "Weekly 100" lead gen system using AI + ZoomInfo
Generated 19,000 targeted contacts resulting in 250 qualified opportunities
Achieved 40%+ email open rates (2x industry average) • Built automated dashboards reducing reporting time 70%
All with approximately $4K monthly budget
Enterprise Brand Architecture
WEX | 2020-2024
Led 4-year strategic initiative consolidating fragmented brand portfolio across global fintech organization:
Unified 100+ legacy product names across existing portfolio and 10+ acquisitions
Created proprietary decision tree frameworks for brand hierarchy and naming governance
Managed 3-person team delivering $1M+ value internally vs. external consultancy costs
Established systematic naming conventions where none existed previously
Accelerated product launches including 10-4 by WEX through clear brand guidelines
Built global messaging standards across 4 continents
Created scalable "branded house" strategy for future M&A integration
CorVision UI Modernization
CorVent Medical | 2025
Led complete redesign of ventilator user interface to enhance competitive positioning:
Designed entire application interface in Figma from scratch
Modernized legacy perception of product technology
Improved product usability and market differentiation
Coordinated cross-functional implementation strategy
Core Expertise
Revenue Engine Building
I build complete marketing infrastructures from zero, implementing CRM systems, creating lead generation methodologies, and establishing automated workflows that deliver qualified pipeline to sales teams.
Brand Architecture & M&A Integration
I unify fragmented brands post-acquisition, creating cohesive naming conventions, decision frameworks, and governance models that reduce confusion and accelerate go-to-market execution.
AI-Powered Marketing Automation
I leverage AI, marketing automation, and data integration to create scalable campaigns, from ChatGPT-enhanced email personalization to predictive lead scoring and real-time dashboards.
Cross-Functional Leadership
I align marketing, sales, product, and executive teams around shared growth objectives, building consensus across complex stakeholder groups and driving strategic initiatives forward.
Go-to-Market Strategy
I develop product positioning, messaging frameworks, and launch strategies that improve adoption rates, competitive differentiation, and market penetration in B2B sectors.
Systems & Process Design
I create repeatable, scalable marketing systems, from proprietary lead generation methodologies to brand governance frameworks, that reduce chaos and improve operational efficiency.
Career Highlights
Director of Marketing
CorVent Medical | 2025
Built complete marketing infrastructure from zero for critical care medical device manufacturer. Generated $30M+ pipeline in 5 months building complete marketing infrastructure from zero.
Director of Creative Design
Stack Sports | 2024-2025
Led UI/UX team and product design strategy for sports technology platform. Recruited by former WEX colleague (VP of Product at Stack Sports). Transitioned due to role scope misalignment.
Global Brand Director
WEX | 2022-2024
Owned enterprise brand architecture strategy. Led 4-year initiative consolidating 100+ legacy product names across entire product portfolio and 10+ acquisitions into unified "branded house" strategy for global fintech leader.
Creative Director of Global Brand
WEX | 2019-2022
Led global creative direction and brand development across Fleet, Benefits, and Business Payments business units.
Creative Director
WEX | 2013-2019
Established creative direction and brand standards for global fintech organization. Developed visual identity systems and digital experiences supporting business growth.
Let's Work Together
I'm open to Director of Marketing opportunities with B2B organizations looking
to build revenue engines, unify brands, or scale marketing operations.
Remote or Fargo, ND | Available Immediately