Brand director and designer based in Fargo. Currently building brand and defining product architecture at WEX.
Work
As a seasoned global brand director and designer, I excel in steering brands towards unparalleled excellence on a global scale. With a focus on maintaining consistent brand identities, expanding market presence, refining brand structures for clarity and impact, fostering innovation and sustainability, and seamlessly integrating acquired brands, I ensure the relevance, visibility, and resonance of brands worldwide.
Areas of Expertise
Global Brand Strategy
Market Research and Analysis
Stakeholder Relationship Management
Merger and Acquisition Brand Integration
Multi-channel Design and Strategic Execution
Graphic Design
Data Analysis
Cross-functional Leadership
Budget Management
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Identity design 001
The JAFA logo has letters made from one shape resembling a runway. I admire how various parts unite to make an outstanding final product, reflecting client’s awards show and training programs.