Rob Phillips
Director of Marketing | I Bring Order to Chaos
I bring order to chaos. For 25+ years, I've specialized in complex B2B environments where marketing needs to be built from scratch, rescued from dysfunction, or scaled through growth and acquisition. From generating $30M pipeline in 5 months to consolidating 100+ products across major acquisitions, I excel at creating the infrastructure, systems, and revenue engines that enable sustainable growth. MedTech, SaaS, and FinTech specialization.
$30M+
Sales Pipeline Generated in 5 Months
100+
Products Consolidated Across 10+ Acquisitions
40%+
Email Open Rates (2x Industry Average)
$1M+
Value Delivered via Internal Brand Architecture
What I Do
I'm a marketing leader who brings order to chaos—whether that means building revenue infrastructure from zero or refining fragmented systems into scalable operations. I take organizations with no marketing structure, broken processes, or post-acquisition portfolio confusion and create the systems, frameworks, and revenue engines that drive measurable growth. My expertise spans demand generation, brand architecture, M&A integration, and marketing operations across MedTech, SaaS, FinTech, and B2B services.
Whether it's generating $30M in qualified pipeline with a $4K monthly budget, consolidating 100+ products across enterprise acquisitions, or optimizing underperforming marketing operations, I deliver results by bringing systems thinking and strategic clarity to complex marketing challenges. I've worked with organizations ranging from startups to Fortune 500 companies, building new infrastructure and refining existing operations to focus on business outcomes over marketing activity.
Featured Work
Built $30M Pipeline from Zero
CorVent Medical | February 2025 - November 2025
Joined medical device manufacturer with zero marketing infrastructure. Implemented complete revenue engine in 5 months:
Implemented Dynamics CRM from ground up
Created proprietary "Weekly 100" lead gen system using AI + ZoomInfo
Generated 19,000 targeted contacts resulting in 250 qualified opportunities
Achieved 40%+ email open rates (2x industry average)
Built automated dashboards reducing reporting time 70%
All with approximately $4K monthly budget
Enterprise Brand Architecture
WEX | March 2020 - May 2024
Led 4-year strategic initiative consolidating fragmented brand portfolio across global fintech organization:
Unified 100+ legacy product names across existing portfolio and 10+ acquisitions
Created proprietary decision tree frameworks for brand hierarchy and naming governance
Managed 2-person team delivering $1M+ value internally vs. external consultancy costs
Established systematic naming conventions where none existed previously
Accelerated product launches including 10-4 by WEX through clear brand guidelines
Built global messaging standards across Europe, UK, Australia, and APAC markets
Created scalable "branded house" strategy for future M&A integration
CorVision UI Modernization
CorVent Medical | February 2025 - November 2025
Led complete redesign of ventilator user interface to enhance competitive positioning:
Designed entire application interface in Figma from scratch
Modernized legacy perception of product technology
Improved product usability and market differentiation
Coordinated cross-functional implementation strategy
Core Expertise
Revenue Engine Building
I build complete marketing infrastructures from zero, implementing CRM systems, creating lead generation methodologies, and establishing automated workflows that deliver qualified pipeline to sales teams.
Brand Architecture & M&A Integration
I unify fragmented brands post-acquisition, creating cohesive naming conventions, decision frameworks, and governance models that reduce confusion and accelerate go-to-market execution.
AI-Powered Marketing Automation
I leverage AI, marketing automation, and data integration to create scalable campaigns, from ChatGPT-enhanced email personalization to predictive lead scoring and real-time dashboards.
Cross-Functional Leadership
I align marketing, sales, product, and executive teams around shared growth objectives, building consensus across complex stakeholder groups and driving strategic initiatives forward.
Go-to-Market Strategy
I develop product positioning, messaging frameworks, and launch strategies that improve adoption rates, competitive differentiation, and market penetration in B2B sectors.
Systems & Process Design
I create repeatable, scalable marketing systems, from proprietary lead generation methodologies to brand governance frameworks, that reduce chaos and improve operational efficiency.
Career Highlights
Director of Marketing
CorVent Medical | February 2025 - November 2025
Built complete marketing infrastructure from zero for critical care medical device manufacturer. Generated $30M+ pipeline in 5 months building complete marketing infrastructure from zero.
Director of Creative Design
Stack Sports | May 2024 - February 2025
Led UI/UX team and product design strategy for sports technology platform serving 50M+ users. Company acquired by Playmetrics; transitioned out during leadership restructuring.
Global Brand Director
WEX | 2022-2024
Owned enterprise brand architecture strategy. Led 4-year initiative consolidating 100+ legacy product names across entire product portfolio and 10+ acquisitions into unified "branded house" strategy for global fintech leader.
Creative Director of Global Brand
WEX | 2019-2022
Led global creative direction and brand development across Fleet, Benefits, and Business Payments business units.
Creative Director
WEX | 2013-2019
Established creative direction and brand standards for global fintech organization. Developed visual identity systems and digital experiences supporting business growth.
Let's Work Together
I'm open to Director of Marketing opportunities and fractional CMO engagements with B2B organizations looking to build revenue engines, unify brands, or scale marketing operations.
Full-time, fractional, or project-based | Remote or Fargo, ND | Available Immediately