Driving Growth Through Brand, Marketing, and Product Strategy
With over a decade of experience leading brand, marketing, and product strategy, I deliver measurable growth by combining creativity with data-driven execution. I specialize in building scalable marketing systems that generate leads, improve efficiency, and strengthen market position. From startups to Fortune 500 firms, I’ve partnered with teams across industries to create strategies that accelerate revenue, enhance customer engagement, and unify brand identity.
Delivered 13,000+ qualified leads through marketing automation and demand generation programs
Achieved 70% faster reporting with live dashboards and AI-powered workflows, enabling real-time decision making
Integrated 9+ companies and 7 brands globally to create a unified brand identity and streamlined operations (WEX)
Increased SEO rankings and conversion rates through strategic website overhauls and content optimization
Aligned cross-functional teams across marketing, sales, and product to drive scalable growth
Rob Phillips
What I do
I help organizations accelerate growth by combining brand, marketing, and product strategy with data-driven execution. My expertise spans across industries — from startups to Fortune 500s — delivering measurable results that scale.
Build Cohesive Brand Strategies – Unify brand identity, product architecture, and messaging to strengthen market position.
Drive Digital Growth & SEO – Improve visibility, rankings, and inbound lead flow through data-backed strategies.
Enable Sales & CRM Success – Align sales and marketing with CRM optimization (Dynamics 365, ZoomInfo) to boost pipeline efficiency.
Leverage Marketing Automation & AI – Automate campaigns and reporting, cutting manual work while improving decision-making speed.
Position Products for Market Fit – Shape product narratives and go-to-market strategies for adoption in competitive industries.
Lead Cross-Functional Teams – Align executives, sales, product, and marketing around shared growth goals.